Create a brand campaign for one of Australia’s leading travel companies in a travel market that was more cluttered and competitive than ever due to the pandemic.
We created a campaign creative that would stand out from the crowd and get people to book that once in a lifetime bucket list trip.
Instead of using all the tired travel cliches we empowered Australian travellers to dream bigger by showing them to make their first post COVID holiday the G.O.A.T* by sending an actual goat around the world.
*greatest of all trips
The campaign ran nationally across multiple channels including tv, outdoor, print, radio and digital platforms.
Creative Director | Pitch win, Campaign delivery and most importantly Goat tamer.