We made headlines and provoked conversation, as we promoted both the Mens ands Women's Ashes series in the one joined campaign, something that has never been done before.
Use the Ashes series as a halo effect for Australians to fall in love (again) with watching, playing and sharing the love of cricket.
To be part of The Ashes is to be part of our living history.
Australia and England, two of the best teams in the world, going at it in a series where emotions run deeper, heroes stand taller and victory tastes that little bit sweeter…It Just Means more
This represented a great opportunity to drive awareness of both formats and
Our campaign platform - It just means more tapped into the long and rich history of The Ashes, perfectly encapsulating the feeling of why the series is so important, not just to super fans but the country as a whole.